Strategic PR
Earned media placements in major Korean and international publications. We've secured print features for Web3 projects—a rare achievement in the industry.
Strategic Communications for Web3
Own YourNarrativein Korea & Beyond
In-print features in Korea's major newspapers. Rebrands that shift public perception—without paid media. We bring 10 years of institutional press expertise to Web3.
What We Do
Our Services
Korea Market Entry
Navigate Korea's media landscape with institutional-level relationships. Our founder spent 9 years inside the Korea Press Foundation, building a network of over 1,000 reporters—we know how stories get picked up, and by whom.
Business Development
Strategic introductions to Korean VCs, exchanges, and ecosystem partners—relationships built over a decade, not cold DMs.
Crisis Communications
Protect your reputation when it matters most. Proactive risk management and rapid response strategies for the 24/7 crypto news cycle.
Web3 Communications
From DeFi protocols to NFT ecosystems—we understand the technology and the culture. Proven track record with leading blockchain platforms.
Executive Positioning
Position founders as credible voices—not influencers. Strategic counsel for C-suite executives building trust with investors and media.
Trusted By
Leading Protocols
0+
Journalists & KOLs Engaged
0%
Coverage Increase
0
Negative Press Since 2024
Why SC Communications
Trust You
Can't Buy
In a space full of noise, we focus on what most agencies can't deliver: genuine editorial coverage. Yumi Scarlett Lee spent nearly 9 years at the Korea Press Foundation—building a network of over 1,000 reporters and gaining rare insight into how Korean media actually works.
We've secured print newspaper features for Web3 projects—an uncommon achievement in an industry that relies on digital-only placements. We build reputations that outlast market cycles—not hype that disappears with the next bear market.
We Work In
English한국어日本語中文
Proven Results
Case Studies
0%
Coverage Growth
Xangle
On-Chain Data Platform
Challenge
Facing media backlash and negative sentiment that threatened the company's core business model.
Result
Reduced negative press to zero. Secured first-ever major print media coverage for a crypto data provider. Grew media coverage by 1,200%.
0mo
To Double Media Presence
Protocon
Blockchain Infrastructure
Challenge
Pre-mainnet company struggling to attract international investors with no English-speaking team.
Result
Secured meetings with Outlier Ventures, SBI Investment, and Orange DAO. Interest from international VCs led to successful domestic funding round.
0+
Articles on Web3 Adoption
Korea Press Foundation
Government Agency
Challenge
Aligning communication between Ministry of Culture and media industry during policy shifts.
Result
Received Employee Excellence Award. Won Best SNS Award from Korea PR Association. Created blockchain education program that became a published book.
Insights
Latest from the Blog
Brief insights on Web3 communications and Korean market strategy.
Let's Talk
Ready to Build
Your Story?
Whether you're entering the Korean market or expanding globally, we'd love to hear about your project. No pitch decks required—just a conversation.
scarlett@sccommunications.xyz@yoomsieSeoul, South Korea